Competitions
Sales competition software that designs the contest
Prefer to watch first? Here is see a board in motion, no signup.
Find your format
Tell it what needs to move and how big the team is. The format, duration, structure, prize split and announcement come back immediately.
A finished competition
Prize split
- 1st$563
- 2nd$275
- 3rd$163
- Most improved$250
Sized from margin
$1,250
- Incremental margin
- $5,002
- Break-even lift
- 2.5%
Guardrail: meetings score on held, not booked
Where in the quarter?
Recommended format
Booked Solid
Why this format
At 10 reps, squads mean nobody competes alone. Mid-pack reps stay engaged because their contribution still moves their team's total.
Why this length
Two weeks is long enough for the leading metric to compound and short enough to hold attention the whole way.
Structure
- Squads drafted to balance tenure, not stacked
- Team total plus a top individual per squad
- Standings posted daily
Prize split
- 1st$664
- 2nd$325
- 3rd$192
- Most improved$295
Pool sized from incremental margin. Break-even lift 2.5%.
Announcement
📣 Booked Solid starts Monday. 14 days. We're focused on one thing: meeting booked. Why this: meeting booked is your leading indicator — not raw activity volume — so that's what we're scoring. How it works • Format: Team battle, two to four squads • Meeting booked = 13 pts (full scoring table in the board) • Under 90 days? You're on the rookie board • Prizes: 1st $664 · 2nd $325 · 3rd $192 · Most improved $295 Board goes live Monday morning. Standings update as you log. Good luck. 🏆
What it does
Everything a contest needs, decided
The formats are the easy part. Choosing between them, sizing the prize and writing rules that survive contact with a competitive sales floor is the work.
Format selection
Individual sprints, head-to-head brackets, squad battles and pod leagues — matched to team size and where you are in the quarter.
Margin-sized prizes
The pool is derived from incremental margin, with the break-even lift shown so you know what the contest has to move to pay for itself.
Rules and tie-breaks
Eligibility, scoring, guardrails, tie-break and payout timing written out — the parts that cause arguments if left implicit.
Anti-gaming guardrails
Quality gates and caps travel with the scoring model, so a sprint doesn't turn into a padding run in the final 48 hours.
Most-improved scoring
A prize measured against each rep's own baseline, so the bottom half of the board has something they can genuinely win.
Announcement copy
Kickoff, mid-point standings and results messages drafted for Slack or Teams, ready to paste.
Why most contests stop working by the second one
The first contest almost always lifts activity — novelty does a lot of the work. The second one is where programmes fail, and the causes are consistent: the same people won again, the metric was repeated so reps had already optimised it, or the prize arrived late enough that nobody believed the next one.
Each of those is a design decision made before launch. Fairness calibration handles the first, metric rotation in the rollout plan handles the second, and paying within 48 hours handles the third. The full sequence is set out in the seven-step how-to.
Frequently asked questions
What is sales competition software?+
Sales competition software runs structured contests on top of your sales activity — brackets, team battles, sprints and ladders — with live standings, defined rules and automatic resolution. The better ones also decide the format, duration and prize structure rather than leaving all three to the manager.
How long should a sales contest run?+
Match the duration to your sales cycle. Under 14 days, run a week. Between 14 and 45 days, run a fortnight with a published mid-point. Over 45 days, run three weeks. If you are in the closing weeks of a quarter, compress to ten days or less — urgency is already in the room, and a long contest competes with it rather than converting it.
How big should the prize pool be?+
Size it from incremental margin rather than instinct. Take your team's revenue over the contest window, apply a conservative lift assumption, multiply by gross margin, and set the pool at roughly a quarter of that. Sales Gamification computes this for you and shows the break-even lift — the point at which the contest pays for itself — which is usually far below the assumed lift.
What contest format works for a small team?+
Below about six reps, run an individual sprint. There are not enough people to form teams, and splitting makes the result a coin flip. Between seven and twenty, squads or a head-to-head bracket keep mid-pack reps engaged because their contribution still moves a team total. Above twenty, run pods.
How do you stop a contest being gamed?+
Score the outcome rather than the trigger, and publish the guardrails with the rules. Award on meeting held rather than meeting booked, require a minimum call duration before a conversation counts, and cap scoring proposals per rep per week. The gaming-risk audit ranks each metric in your model and attaches the guardrail that closes it.
What happens after the first contest?+
Rotate the metric. Running the same contest twice trains reps to optimise one number, and the lift decays. The rollout plan schedules a second competition on the next weakest funnel step about a week after the first closes, while the habit is still warm.
Design your first competition
Blueprint picks the format, sizes the prize from your margin and writes the rules. Editable at every step.
Flat team pricing · No seat minimums · Cancel anytime