HubSpot integration
HubSpot sales gamification
Sales Gamification connects to HubSpot and scores your team on the objects HubSpot already tracks — Deals, their stage movements, and Engagements such as calls, meetings, emails and tasks. Blueprint maps your Deal pipeline stages to funnel steps automatically, so the scoring model matches the pipeline your reps already work in.
What gets scored in HubSpot
Deals
Amount, close date, pipeline and stage transitions drive outcome scoring.
Engagements
Calls, meetings, emails, notes and tasks feed activity scoring, with call duration available as a quality gate.
Contacts and Companies
Associations let stakeholder-count metrics work for multi-threaded deals.
Deal properties
Custom properties can be scored directly, so team-specific metrics don't need a workaround.
Deal stages
Blueprint reads your deal stages and maps each to a funnel step, then weights the model around the step losing volume.
- 1Appointment scheduled
- 2Qualified to buy
- 3Presentation scheduled
- 4Decision maker bought-in
- 5Contract sent
- 6Closed won
Worth knowing about HubSpot
Meetings booked versus meetings held
HubSpot logs a meeting Engagement when it is scheduled, which means scoring on meeting creation buys you a calendar full of no-shows. Blueprint scores on the meeting outcome property instead — a small distinction that changes what your team optimises for.
Competition ideas
Contests that only work with HubSpot data
Each of these depends on something HubSpot tracks natively, so they are worth running here specifically.
Qualified to buy sprint
Deals advancing past Qualified to buy
Scores stage transitions rather than deal creation, so the board rewards qualification quality instead of pipeline padding.
Meeting held ladder
Meeting engagements with an outcome logged
HubSpot records meeting outcomes, so scoring can require the meeting actually happened rather than merely being booked.
Multi-thread push
New Contacts associated to open Deals
Uses HubSpot's association model to reward widening the buying committee — the metric that most predicts mid-market win rates.
Setting it up
- 1
Connect HubSpot
Authorise the connection from your workspace. Scopes cover Deals, Engagements, Contacts and Companies.
- 2
Confirm your pipeline
Blueprint reads your Deal pipelines and maps each stage to a funnel step. Multi-pipeline teams pick which pipeline the board scores.
- 3
Review the scoring model
Blueprint proposes weights from your stage conversion and cycle length, with the reasoning for each shown.
- 4
Launch the board
Standings go live and update as Engagements and stage changes land.
Frequently asked questions
Does HubSpot have built-in sales gamification?+
HubSpot includes goals and some leaderboard reporting, but no competition engine, no weighted multi-activity scoring model and no fairness calibration. Teams typically add a dedicated platform when they want contests, streaks, TV boards and recognition rather than reporting.
Which HubSpot objects get scored?+
Deals and their stage transitions drive outcome scoring; Engagements — calls, meetings, emails, notes and tasks — drive activity scoring. Custom Deal properties can also be scored directly, which matters for teams with metrics that don't map to a standard object.
Do we need a paid HubSpot tier?+
The objects the scoring model uses — Deals, Engagements, Contacts and Companies — are available across HubSpot's Sales Hub tiers. Teams on higher tiers get more custom-property headroom, which matters only if you want to score something bespoke.
Can we score more than one pipeline?+
Yes. Teams running separate new-business and expansion pipelines usually run separate boards, since the funnel steps and the right scoring weights genuinely differ between them.
Run your HubSpot data through Blueprint
Blueprint reads your deal stages, weights the scoring model around where the funnel is losing volume, and hands you a competition ready to launch.
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